As noted earlier, via Wrestling Observer Radio, Vince McMahon reportedly held a meeting last week at WWE TV and told everyone that there will be no more wrestling during commercial breaks. It was noted that apparently you can have a match that goes through the commercial break, but there can't be any actual wrestling during the break. This would explain why they had several 2 of 3 Falls matches on RAW and SmackDown last week.
In an update, John Pollock of Post Wrestling reported that the edict was announced last Monday during the usual pre-RAW production meeting. The idea is that legitimate sports don't play during their breaks, so WWE is adjusting their match presentation.
It was noted that there would still be two matches on SmackDown that would that run through the commercial breaks with the picture-in-picture feature that airs the match in one window and the advertisement in another.
This new rule led to the 2 of 3 Falls matches and other ideas to pause the matches, and then resume after the commercial breaks. Pollock and Dave Meltzer both pointed to how it will b a challenge to come up with organic ideas to pause the matches, especially during RAW due to the multiple segment matches for the three-hour format. This will likely make the product harder to watch for fans on TV, and in the arenas.